An organic light emitting diode display includes: a substrate, an insulating layer on the substrate; a plurality of pixel electrodes on the insulating layer; a pixel defining layer on the insulating layer overlapping with an end of at least one of the pixel electrodes and defining an emission region and a non-emission region; an organic emission layer on the pixel electrodes; and a common electrode on the organic emission layer, wherein the insulating layer has a plurality of concave portions in the non-emission region adjacent corresponding ones of the pixel electrodes, wherein each of the concave portions has a bottom portion and an inclined portion, and wherein a reflective surface is on at least one of the inclined portions.