Online multiplayer games are provided in multiple tiers. A first tier offers limited features and a second tier offers first tier features plus additional features. The additional features are exclusive to the second tier. During game play in the first tier, enticements are provided to participate in the second tier. The first tier requires no subscription to participate therein. Participation in the second tier requires a subscription. In an example configuration, the first tier allows players to host a game on a dedicated server, browse a list of dedicated server games, and join a game from a list of first tier eligible games. And, the second tier offers a variety of additional features, such as the ability to invite other players to join a game session, match making services, and cross-platform game play.