A system that provides a content delivery service to a user in a mobile communication system is provided. The system receives, from an enhanced Node B (eNB), cell-specific capacity information that is determined based on cell-specific load state information of the eNB, determines a transfer rate for traffic to be transmitted to a User Equipment (UE) in each cell, based on the received cell-specific capacity information, and transmits the traffic to be transmitted to the UE in each cell to the eNB at the determined transfer rate.