In some embodiments, a computerized method includes: creating a number of frames of images for displaying on a monitor of a wagering game machine; and selecting at least a subset of the number of frames. The method can also include performing pixel encoding in the images of the subset of the number of frames, where the pixel encoding is used to identify at least one of adding third party content to the images. The method can also include replacing the images with the third party content, where the adding of the third party content and replacing with the third party content occurs after creating the frame but prior to the displaying the frame on the monitor of the wagering game machine. The method can also include transmitting the number of frames of images to the monitor of the wagering game machine.