A printing apparatus comprising, a printhead including an element array in which a plurality of printing elements are arrayed, scanning unit configured to reciprocally scan the printhead, driving unit configured to time-divisionally drive the printing elements, conveyance unit configured to convey a printing medium, and setting unit configured to set a driving order, wherein the conveyance unit performs a first conveyance operation of conveying the printing medium by a conveyance amount which is an integer multiple of a width of the group of the time-divisional driving, and a second conveyance operation of conveying the printing medium by a conveyance amount which is not an integer multiple of the width of the group, and the setting unit sets the driving order in the time-divisional driving for each scan based on the conveyance amount by the conveyance unit.