There is set forth herein an indicia reading apparatus having an image sensor array including a plurality of pixels arranged in a plurality of rows and columns of pixels. The image sensor array can include a frame exposure period in which a certain subsequent and further subsequent row exposure periods have common exposure initiation times and sequential exposure termination times. An indicia reading apparatus can be controlled so that a light source bank of an illumination pattern assembly for projecting an illumination pattern is energized during an illumination period that overlaps a frame exposure period. The apparatus can be further controlled so that an illumination period terminates at or prior to an exposure termination time of the certain row.