A display device for providing additional information using Visible Light Communication (VLC), including a decoder for dividing an input signal into a video signal and a data signal including additional information on at least one object included in an image output through the video signal; a display; a VLC controller for receiving the data signal from the decoder and encoding the data signal in accordance with a VLC protocol to output the data signal as a visible light signal through the VLC; light source blocks, which include light sources, back light the display, and output the data signal encoded in accordance with the VLC; and a control unit for controlling the encoded data signal including the additional information on the object, to be output as the visible light signal through a light source block at a position corresponding to the object from among the light source blocks.