A wireless access point device configured to serve wireless client devices in a wireless network monitors transmissions sent by direct clients capable of forming ad hoc networks with one or more other direct clients. Profile data is stored for each detected direct client. The profile data indicates device type and services of the direct client, as well as potentially other information. The wireless access point receives from a direct client a request for information concerning one or more other direct clients, and sends a response to the direct client containing information for other direct clients based on the stored profile data.