An apparatus may include a landmark selector configured to receive selection of a landmark. A sensory device may determine at least one position indicator relating to alignment with the landmark from a sensing location, such as orientation, attitude, and/or altitude. The apparatus may further include a position determiner configured to determine a relative position of the sensing location with respect to the landmark based at least in part on the position indicator. Accordingly, the apparatus may determine the relative position of the sensing location with respect to the landmark. In some embodiments the apparatus may be further configured to determine the absolute position of the sensing location. Thereby position information may be used, for example, to create collaborative content captured at an event occurring near the landmark.