Modifying display of an object in a display of part of a virtual universe is provided. In one embodiment, the process obtains avatar tracking data that identifies a location of an avatar in relation to a range of the object. The range includes a viewable field. The process then selects a data collection method based on the location of the set of avatars. In response to detecting an event for triggering modification of the object, the process calculates a set of color modifiers based on display setting data to form a modified color. Thereafter, the process renders the object using the modified color when the location of the set of avatars is within the range of the object.