An information communication method that obtains information from a subject includes setting an exposure time of an image sensor that, in an image obtained, a bright line corresponding to each of a plurality of exposure lines included in the image sensor appears, according to a change in luminance of the subject. A bright line image, in which the bright line is shown along with surroundings of the subject, is obtained by starting exposure of each of the exposure lines included in the image sensor at a sequentially different time. The bright line image is displayed and information is obtained when, in the bright line image, a part corresponding to the bright line is tapped, by demodulating data specified by a direction generally perpendicular to the exposure line in a pattern of the bright line corresponding to the tapped part.