A vehicle instrument panel apparatus includes a communication unit configured to receive a widget or content transmitted from one or more user terminals, an instrument panel page constituted of a plurality of instrument panel containers in which the widget or content is embedded, a converting unit configured to generate data capable of being embedded in the instrument panel containers according to a type of the received widget or content, an execution unit configured to load the instrument panel page to a screen, a sensing data acquiring unit configured to acquire measurement information input through one or more sensors, and an interface unit configured to combine the measurement information acquired by the sensing data acquiring unit with the instrument panel page loaded by the execution unit.