Methods and apparatus for distributing multimedia files units are disclosed. In an exemplary method, a plurality of multimedia files are downloaded using a transportation provider wireless device associated with a fare-based transport vehicle, such as a taxi, bus, ferry, or airplane. The downloaded multimedia files are stored in a data storage unit operatively connected to the transportation provider wireless device. In response to passenger input data received from a passenger wireless device, a desired multimedia file selected by the passenger is transferred to the passenger wireless device or played back using local speakers and/or video displays. In some embodiments, a selected multimedia file is associated with digital rights management information regulating authorized uses of the file.