Users of a method and apparatus to purchase (e.g., rent or buy) contents using a portable storage medium, via a network or the like. Contents purchased using embodiments of a method and apparatus may be developed to be automatically deleted or to be non-reproducible after being reproduced one time or after a predetermined period. Accordingly, users do not need to return borrowed or purchased contents. Also an owner of a contents rental shop may prevent contents from being unfairly reproduced. Further, user inconvenience due to the conventional manner in which users have to memorize information related to the contents and visit a rental shop to obtain desired contents may be avoided or decreased. Portable storage mediums or network resources of exemplary methods and apparatuses may be repeatedly used (e.g., without limitation), and thus may contribute to the saving of resources.