A produce filling apparatus includes a bin filling head and a disk arranged under the head. The disk is made up of two plates, each having one or more openings. Plural sensors beneath the disk detect the presence of produce at a predefined vertical distance from the lower plate. A control unit detects the instantaneous position of both overlying rotating plates and determines the speed of rotation of each of the rotating plates in a manner that depends on a pre-coded external signal generated by the sensors and by the instantaneous positions of the rotating plates. The control unit processes the information received and controls the respective angular speed of the plates so that the respective openings are vertically aligned, so as to distribute the produce to those bins in which an absence of underlying produce is sensed.