Aspects of a method and system for customized acquisition of content by a broadband gateway are provided. A broadband gateway may be operable to determine options for acquiring particular content. The broadband gateway may be operable to rank the determined options. The ranking may be based on one or more characteristics of the options and based on user-specified criteria. The broadband gateway may be operable to select one of the options for acquiring the content based on results of the ranking. One or more of the options may be available via a first physical layer connection and one or more of the options may be available via a second physical layer connection. The gateway may rank the determined options based on attributes of one or more devices via which the particular content will be consumed.