Computer-readable storage medium, apparatus and method associated with sharing content between users of a computing environment are disclosed herein. In embodiments, one or more computer-readable storage media may contain instructions which when executed by a computing device may facilitate a first user of the computing environment in selecting at least one of a plurality of devices associated with a second user of the computing environment on which to share content with the second user. In some embodiments this may be accomplished through the use of a content sharing device management service of the computing environment. Other embodiments may be described and/or claimed.