Invention Grant
- Patent Title: Data logging for media consumption studies
- Patent Title (中): 媒体消费研究的数据记录
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Application No.: US14081242Application Date: 2013-11-15
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Publication No.: US09084013B1Publication Date: 2015-07-14
- Inventor: Nick Salvatore Arini , Ken Krieger , Simon Michael Rowe
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: H04N21/442
- IPC: H04N21/442

Abstract:
A method for data logging in a panel media consumption study includes broadcasting an attraction signal by a device associated with a panelist during display of media on a first media device in an area of interest, the media for consumption by the panelist; receiving the attraction signal at a receiving device in the area of interest, determining information related to the received attraction signal, determining a characteristic value of the information; identifying the device of the panelist as at a first location within the area of interest based on the characteristic value of the information; and logging data related to the display of media as panel media consumption data.
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