公开(公告)号：US20150067869A1

公开(公告)日：2015-03-05

申请号：US13799538

申请日：2013-03-13

申请人： Google Inc.

发明人： Ken Krieger ,  Andrew Joseph Alexander Gildfind ,  Nick Salvatore Arini ,  Simon Michael Rowe ,  Raimundo Mirisola

IPC分类号： H04L29/06

CPC分类号： H04L63/04 ,  G06F21/31 ,  G06F21/6263 ,  G06F2221/2101 ,  H04L63/0407 ,  H04L63/08 ,  H04L63/083 ,  H04L63/102

摘要： A system and methods for protecting privacy via a gateway are provided. The system includes a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; a processor that executes the program of instructions; an event detection unit to detect an event behind the gateway; a correlation unit to detect a source associated with the detected event; a semi-stable identification unit to assign a semi-stable identification for the associated source with the detected event; a vector assigning unit to assign a vector to data associated with the semi-stable identification, the vector being related to the source independent any personal identification information (PII); and a communication unit to transmit the vector to instigate an action.

摘要翻译： 提供了通过网关保护隐私的系统和方法。 该系统包括数据存储器，该数据存储器包括存储经由网关执行隐私保护的指令程序的计算机可读介质; 执行指令程序的处理器; 事件检测单元，用于检测网关后面的事件; 相关单元，用于检测与检测到的事件相关联的源; 半稳定识别单元，用于为相关联的源分配具有检测到的事件的半稳定识别; 向量分配单元，用于向与所述半稳定标识相关联的数据分配向量，所述向量与源独立的任何个人识别信息（PII）相关; 以及通信单元，用于发送所述向量以启动动作。

公开(公告)号：US09497068B1

公开(公告)日：2016-11-15

申请号：US13844043

申请日：2013-03-15

申请人： Google Inc.

发明人： Swaminathan Krishnamurthy ,  Nick Salvatore Arini

IPC分类号： G06F15/177 ,  H04L12/24 ,  H04L29/06 ,  G06F11/34

CPC分类号： G06F11/34 ,  H04L63/10 ,  H04L63/101 ,  H04L63/102 ,  H04L63/1425 ,  H04L67/22

摘要： A usage control and data logging method, executed by a processor, includes receiving a request to configure a set of usage rules for a household; generating and storing a usage control rule set; receiving a report of Internet activity; reconstructing, by the processor, actual Internet usage from the report; tagging, by the processor, Web pages and content items accessed during the Internet activity; and aggregating the Internet activity usage into a personal analytics report.

摘要翻译： 由处理器执行的使用控制和数据记录方法包括：接收对家庭配置一组使用规则的请求; 生成和存储使用控制规则集; 收到互联网活动报告; 由处理器重建报告中的实际互联网使用情况; 由处理器标记在互联网活动期间访问的网页和内容项; 并将互联网活动使用量聚合到个人分析报告中。

公开(公告)号：US09021599B2

公开(公告)日：2015-04-28

申请号：US13799538

申请日：2013-03-13

申请人： Google Inc.

发明人： Ken Krieger ,  Andrew Joseph Alexander Gildfind ,  Nick Salvatore Arini ,  Simon Michael Rowe ,  Raimundo Mirisola

IPC分类号： G06F21/00 ,  H04L29/06 ,  G06F21/31

CPC分类号： H04L63/04 ,  G06F21/31 ,  G06F21/6263 ,  G06F2221/2101 ,  H04L63/0407 ,  H04L63/08 ,  H04L63/083 ,  H04L63/102

摘要： A system and methods for protecting privacy via a gateway are provided. The system includes a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; a processor that executes the program of instructions; an event detection unit to detect an event behind the gateway; a correlation unit to detect a source associated with the detected event; a semi-stable identification unit to assign a semi-stable identification for the associated source with the detected event; a vector assigning unit to assign a vector to data associated with the semi-stable identification, the vector being related to the source independent any personal identification information (PII); and a communication unit to transmit the vector to instigate an action.

摘要翻译： 提供了一种通过网关保护隐私的系统和方法。 该系统包括数据存储器，该数据存储器包括存储经由网关执行隐私保护的指令程序的计算机可读介质; 执行指令程序的处理器; 事件检测单元，用于检测网关后面的事件; 相关单元，用于检测与检测到的事件相关联的源; 半稳定识别单元，用于为相关联的源分配具有检测到的事件的半稳定识别; 向量分配单元，用于向与所述半稳定标识相关联的数据分配向量，所述向量与源独立的任何个人识别信息（PII）相关; 以及通信单元，用于发送所述向量以启动动作。

公开(公告)号：US20170223428A1

公开(公告)日：2017-08-03

申请号：US15490676

申请日：2017-04-18

申请人： Google Inc.

发明人： Simon M. Rowe ,  Alastair Peter William Maw ,  Nick Salvatore Arini ,  Iain Merrick ,  Ant Oztaskent ,  Yaroslav Volovich ,  Kyle Maddison ,  Andrew Gildfind ,  Raimundo Mirisola

IPC分类号： H04N21/81 ,  H04N21/482 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/233 ,  H04N21/84 ,  H04N21/2668

CPC分类号： H04N21/812 ,  G06Q30/00 ,  G06Q30/0251 ,  H04N21/233 ,  H04N21/234 ,  H04N21/25883 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/4821 ,  H04N21/4828 ,  H04N21/84

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

公开(公告)号：US09277276B1

公开(公告)日：2016-03-01

申请号：US14461660

申请日：2014-08-18

申请人： Google Inc.

发明人： Nick Salvatore Arini ,  Simon Michael Rowe

IPC分类号： H04H60/32 ,  H04N21/442 ,  H04H60/31 ,  H04H60/45 ,  H04H60/58 ,  H04N21/41 ,  H04N21/439 ,  H04N21/658

CPC分类号： H04N21/44204 ,  H04H60/31 ,  H04H60/45 ,  H04H60/58 ,  H04N21/4126 ,  H04N21/42201 ,  H04N21/4394 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/466 ,  H04N21/4662 ,  H04N21/6582

摘要： An audience measurement or personalized recommendation system may be actively trained for each panel member for a training period, during which the presence of each member is recorded while content is displayed. Panel members may carry or wear portable devices with wireless transmitters which may be detected by the measurement system. For example, each panel member may wear a wristband including a wireless transmitter broadcasting an identification code, and a measurement device may include a wireless receiver to receive broadcast identification codes and determine that the corresponding one or more panel members are present during display of content. An inference engine may create personalized profiles of each panel participant during the training period. After the training period, panel participants may stop carrying or wearing the devices, and the inference engine may determine, based on the profiles, which participants are likely present when content is being viewed.

摘要翻译： 可以针对培训期间的每个面板成员积极地训练观众测量或个性化推荐系统，在此期间，在显示内容的同时记录每个成员的存在。 面板成员可以携带或佩戴可由测量系统检测的无线发射机的便携式设备。 例如，每个面板构件可以佩戴包括广播识别码的无线发射器的腕带，并且测量设备可以包括用于接收广播识别码的无线接收器，并且在显示内容期间确定相应的一个或多个面板构件存在。 推理引擎可以在训练期间创建每个面板参与者的个性化简档。 在训练期后，面板参与者可以停止携带或佩戴设备，并且推理机可以基于简档来确定当正在观看内容时可能存在的参与者。

公开(公告)号：US20160050456A1

公开(公告)日：2016-02-18

申请号：US14461660

申请日：2014-08-18

申请人： Google Inc.

发明人： Nick Salvatore Arini ,  Simon Michael Rowe

IPC分类号： H04N21/442 ,  H04H60/45 ,  H04N21/658 ,  H04N21/41 ,  H04N21/439 ,  H04H60/31 ,  H04H60/58

CPC分类号： H04N21/44204 ,  H04H60/31 ,  H04H60/45 ,  H04H60/58 ,  H04N21/4126 ,  H04N21/42201 ,  H04N21/4394 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/466 ,  H04N21/4662 ,  H04N21/6582

摘要： An audience measurement or personalized recommendation system may be actively trained for each panel member for a training period, during which the presence of each member is recorded while content is displayed. Panel members may carry or wear portable devices with wireless transmitters which may be detected by the measurement system. For example, each panel member may wear a wristband including a wireless transmitter broadcasting an identification code, and a measurement device may include a wireless receiver to receive broadcast identification codes and determine that the corresponding one or more panel members are present during display of content. An inference engine may create personalized profiles of each panel participant during the training period. After the training period, panel participants may stop carrying or wearing the devices, and the inference engine may determine, based on the profiles, which participants are likely present when content is being viewed.

摘要翻译： 可以针对培训期间的每个面板成员积极地训练观众测量或个性化推荐系统，在此期间，在显示内容的同时记录每个成员的存在。 面板成员可以携带或佩戴可由测量系统检测的无线发射机的便携式设备。 例如，每个面板构件可以佩戴包括广播识别码的无线发射器的腕带，并且测量设备可以包括用于接收广播识别码的无线接收器，并且在显示内容期间确定相应的一个或多个面板构件存在。 推理引擎可以在训练期间创建每个面板参与者的个性化简档。 在训练期后，面板参与者可以停止携带或佩戴设备，并且推理机可以基于简档来确定当正在观看内容时可能存在的参与者。

公开(公告)号：US20150363822A1

公开(公告)日：2015-12-17

申请号：US14107801

申请日：2013-12-16

申请人： Google Inc.

发明人： Simon Michael Rowe ,  Andrew Gildfind ,  Nick Salvatore Arini

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0246

摘要： A method for acquiring and processing product purchase data for purchase of a product includes defining a product class encompassing the product; designating sub-groups of a panel including an exposed sub-group and a control sub-group and a time period of a product purchase study, the exposed sub-group comprising panelists provided with first advertisements related to the product, the control sub-group provided with second advertisements not including the first advertisements; receiving, by the processor, first product purchase data for the product and first advertisements watched data from panelists of the exposed sub-group for items of the product class; performing, by the processor, a first correlation the first product purchase data and the first advertisements watched data to determine an existence of a connection between watching the first advertisements and purchasing the product; receiving, by the processor, second product purchase data for the product from the control-subgroup; and performing, by the processor, a second correlation of the second product purchase data and the first correlation results.

摘要翻译： 一种用于获取和处理用于购买产品的产品购买数据的方法包括定义包含该产品的产品类别; 指定包括暴露的子组和控制子组的面板的子组以及产品购买研究的时间段，所暴露的子组包括设置有与产品相关的第一广告的小组成员，控制子组 提供不包括第一广告的第二广告; 由所述处理器接收所述产品的第一产品购买数据和所述产品类的项目的所述暴露子组的小组成员的首次广告观看数据; 由所述处理器执行所述第一产品购买数据和所述第一广告观看数据的第一相关性，以确定在观看所述第一广告和购买所述商品之间的连接的存在; 由处理器接收来自控制子组的产品的第二产品购买数据; 以及由所述处理器执行所述第二产品购买数据和所述第一相关结果的第二相关性。

公开(公告)号：US20150363792A1

公开(公告)日：2015-12-17

申请号：US14156218

申请日：2014-01-15

申请人： Google Inc.

发明人： Nick Salvatore Arini ,  Andrew Gilfind ,  Simon Michael Rowe

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0201

摘要： A method, implemented by a processor, for combining multiple data sources in a product purchase study includes acquiring, by a processor, first product purchase data for a product from a first data source, the first product purchase data uniquely identifying the product; sending, by the processor, the first product purchase data to a remote server; receiving, by the processor, a signal from the remote server based on the first product purchase data, the signal comprising a request for additional product purchase data; acquiring by the processor in response to the request, second product purchase data from a second source independent of the first source to the remote server; and sending the second product purchase data to the remote server.

摘要翻译： 由处理器实现的用于在产品购买研究中组合多个数据源的方法包括由处理器从第一数据源获取产品的第一产品购买数据，第一产品购买数据唯一地识别产品; 由处理器将第一产品购买数据发送到远程服务器; 由所述处理器基于所述第一产品购买数据接收来自所述远程服务器的信号，所述信号包括对附加产品购买数据的请求; 由所述处理器响应于所述请求获取第二产品购买数据，所述第二产品从独立于所述第一源的第二源到所述远程服务器; 并将第二个产品购买数据发送到远程服务器。

公开(公告)号：US09084013B1

公开(公告)日：2015-07-14

申请号：US14081242

申请日：2013-11-15

申请人： Google Inc.

发明人： Nick Salvatore Arini ,  Ken Krieger ,  Simon Michael Rowe

IPC分类号： H04N21/442

CPC分类号： H04N21/44204 ,  H04H60/39 ,  H04H60/45 ,  H04H60/52 ,  H04H60/63 ,  H04H60/66 ,  H04N21/25841 ,  H04N21/4126 ,  H04N21/43637

摘要： A method for data logging in a panel media consumption study includes broadcasting an attraction signal by a device associated with a panelist during display of media on a first media device in an area of interest, the media for consumption by the panelist; receiving the attraction signal at a receiving device in the area of interest, determining information related to the received attraction signal, determining a characteristic value of the information; identifying the device of the panelist as at a first location within the area of interest based on the characteristic value of the information; and logging data related to the display of media as panel media consumption data.

摘要翻译： 用于面板媒体消费研究中的数据记录的方法包括在感兴趣区域中的第一媒体设备上显示媒体期间由与小组成员相关联的设备广播吸引信号，所述媒体由小组成员消费; 在感兴趣区域中的接收装置处接收吸引信号，确定与所接收的吸引信号相关的信息，确定信息的特征值; 基于所述信息的特征值，识别所述小组成员在所述感兴趣区域内的第一位置处的设备; 并将与媒体显示相关的数据记录为面板媒体消费数据。