A system, method and apparatus for tracking the parking behavior of a vehicle. In one aspect, the method comprises: a) recording an address associated with a person to whom possession of a vehicle has been provided, b) detecting when the vehicle transitions between a parked state and a non-parked state, and measuring a time duration each time the vehicle is in a parked state; c) for each time duration that exceeds a predetermined minimum time threshold, storing parking information data including a geographic location of the vehicle as a parking instance; d) for a predetermined initial time period subsequent to the person taking possession of the vehicle, comparing, the geographic locations of the parking instances to the associated address; and e) upon determining that none of the geographic locations of the parking instances determined during the predetermined initial time period correspond with the associated address, generating an alert.