There is provided a method and system of generating a rich-media message using a short message service (SMS) message. In one aspect, the method comprises encoding data and rich-media content information to generate an encoded rich-media message, and formatting the encoded rich-media message into a rich-media SMS message. In one aspect, the method includes transmitting the rich-media SMS over a network. In another aspect, the method includes receiving the rich-media SMS by a mobile device, decoding the SMS, and displaying the message. The method may include obtaining rich-media content from a server. In one embodiment, a system for communicating a rich-media message to a mobile device comprises an alerts generator configured to encode a rich-media message and format the message into a rich-media SMS, a content server configured to provide rich-media content to a mobile device configured to decode and display the rich-media SMS.