A transfer control method of continuous paper includes controlling a transfer amount of the continuous paper based on a rotational amount detected by a roller feeding amount detecting unit which detects the rotational amount of a paper feed roller, when each page of the continuous paper is printed, and when the printing on each page is completed, performing a cueing process of transferring the continuous paper until a printing start position of a next page reaches the printing position. The cueing process includes transferring the continuous paper until the continuous paper reaches a reference transfer position based on the feeding amount of the tractor detected by a tractor feeding amount detecting unit for detecting a feeding amount of the tractor and after the continuous paper reaches the reference transfer position, setting the transfer amount of the continuous paper as a target feeding amount.