One embodiment of the present invention sets forth a method for updating content stored in a cache residing at an internet service provider (ISP) location that includes receiving popularity data associated with a first plurality of content assets, where the popularity data indicate the popularity of each content asset in the first plurality of content assets across a user base that spans multiple geographic regions, generating a manifest that includes a second plurality of content assets based on the popularity data and a geographic location associated with the cache, where each content asset included in the manifest is determined to be popular among users proximate to the geographic location or users with preferences similar to users proximate to the geographic location, and transmitting the manifest to the cache, where the cache is configured to update one or more content assets stored in the cache based on the manifest.