Invention Grant
- Patent Title: Tie breaking rules for content item matching
- Patent Title (中): 关闭内容项匹配规则
-
Application No.: US14463872Application Date: 2014-08-20
-
Publication No.: US09129306B1Publication Date: 2015-09-08
- Inventor: Roberto J. Bayardo, Jr. , Uma Mahadevan , Giao Nguyen , Shivakumar Venkataraman , Adam I. Juda
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30 ; G06Q30/00 ; G06Q30/02 ; G06F17/00

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.
Information query