公开(公告)号：US20160299943A1

公开(公告)日：2016-10-13

申请号：US15169385

申请日：2016-05-31

Applicant: Google Inc.

Inventor： Leora Ruth Wiseman ,  Shivakumar Venkataraman ,  Sridhar Ramaswamy

IPC: G06F17/30 ,  G06F3/0482 ,  G06Q30/02 ,  G06F3/0484

CPC classification number: G06F16/2428 ,  G06F3/0482 ,  G06F3/04842 ,  G06F16/248 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system including a search engine server that provides a search user interface. The search user interface includes a search field that enables a user to submit a search request as well as a set of contextual labels that enable a user to specify, through interaction with one of multiple different presented contextual labels, a topical context for the search request. The search engine server identifies a set of search results using the search request and the topical context for the search request. The system also includes a content server that identifies additional content related to both the search request and the topical context and provides the identified additional content for presentation with the set of search results in the search user interface.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括包括提供搜索用户界面的搜索引擎服务器的系统。 搜索用户界面包括搜索字段，其使得用户能够提交搜索请求以及一组上下文标签，使得用户能够通过与多个不同呈现的上下文标签之一交互来指定搜索请求的主题上下文 。 搜索引擎服务器使用搜索请求和搜索请求的主题上下文来标识一组搜索结果。 该系统还包括内容服务器，其识别与搜索请求和主题上下文相关的附加内容，并且在搜索用户界面中提供所识别的用于呈现的附加内容与搜索结果集。

公开(公告)号：US20160171527A1

公开(公告)日：2016-06-16

申请号：US14909084

申请日：2014-07-29

Applicant: GOOGLE INC.

Inventor： Shivakumar Venkataraman ,  Srdjan Petrovic ,  Arnar Mar Hrafnkelsson ,  William Sands Robinson ,  Alan Wayne Blount ,  David Lloyd Jones ,  Tarun Kumar Jain

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0246 ,  G06F16/24578 ,  G06F16/9535 ,  G06Q30/0244 ,  G06Q30/0256 ,  G06Q30/0275

Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.

Abstract translation: 用于响应于搜索查询提供具有搜索结果的广告的系统包括前端和广告服务器。 前端配置：接收搜索查询; 向搜索服务器发送第一搜索请求并向广告服务器发送第一广告请求，其中所述第一搜索请求包括所述搜索查询或基于所述搜索查询的信息，并且其中所述第一广告请求包括所述搜索查询或信息 基于搜索查询和不提供广告响应的指示; 从搜索服务器接收搜索结果; 并且在第二广告请求中将至少一些搜索结果发送到广告服务器，其中第二广告请求包括要提供广告响应的指示。 广告服务器被配置为：响应于接收到第一广告请求，搜索与搜索查询相关的广告以产生每个具有相关分数的多个广告结果; 响应于接收到第二广告请求，修改多个广告结果中的至少一个的分数; 根据他们的分数排列复数广告结果; 选择一个或多个排名最高的复数广告结果; 并且向前端发送广告响应，所述广告响应包括所选择的一个或多个最高排名的多个广告结果。 前端被配置为向搜索结果提供所选择的一个或多个最高排名的多个广告结果。

公开(公告)号：US09129306B1

公开(公告)日：2015-09-08

申请号：US14463872

申请日：2014-08-20

Applicant: Google Inc.

Inventor： Roberto J. Bayardo, Jr. ,  Uma Mahadevan ,  Giao Nguyen ,  Shivakumar Venkataraman ,  Adam I. Juda

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/00 ,  G06Q30/02 ,  G06F17/00

CPC classification number: G06Q30/0256 ,  G06F17/3053 ,  G06F17/30663 ,  G06F17/30684 ,  G06F17/30864 ,  G06F17/602 ,  G06Q30/00 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择控制关键词。 在一个方面，一种方法包括确定用于相同内容项目来源的两个或更多个定位关键字与内容项目请求中的一个或多个术语匹配，其中第一目标关键字与所述一个或多个术语与更特定类型的 比第二个定位关键字匹配。 如果与第二个定位关键字相关联的出价没有超过与第一个定位关键字相关联的出价，则基于选择分数对第一个定位关键字和第二个定位关键字进行排名。 当与第二个定位关键字相关联的出价超过与第一个定位关键字相关联的出价时，定位关键字至少部分地基于质量得分进行排名。

公开(公告)号：US08819029B1

公开(公告)日：2014-08-26

申请号：US13949780

申请日：2013-07-24

Applicant: Google Inc.

Inventor： Roberto J. Bayardo, Jr. ,  Uma Mahadevan ,  Giao Nguyen ,  Shivakumar Venkataraman ,  Adam I. Juda

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/3053 ,  G06F17/30663 ,  G06F17/30684 ,  G06F17/30864 ,  G06F17/602 ,  G06Q30/00 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择控制关键词。 在一个方面，一种方法包括确定用于相同内容项目来源的两个或更多个定位关键字与内容项目请求中的一个或多个术语匹配，其中第一目标关键字与所述一个或多个术语具有更特定类型的 比第二个定位关键字匹配。 如果与第二个定位关键字相关联的出价没有超过与第一个定位关键字相关联的出价，则基于选择分数对第一个定位关键字和第二个定位关键字进行排名。 当与第二个定位关键字相关联的出价超过与第一个定位关键字相关联的出价时，定位关键字至少部分地基于质量得分进行排名。

公开(公告)号：US10049386B1

公开(公告)日：2018-08-14

申请号：US14022653

申请日：2013-09-10

Applicant: Google Inc.

Inventor： Shivakumar Venkataraman ,  Tarun Kumar Jain ,  Srdjan Petrovic ,  Arnar Mar Hrafnkelsson ,  William S. Robinson ,  Alan Blount ,  David L. Jones

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for selecting content. A method includes: receiving an initial request for content that is to be presented along with search results responsive to a search request; identifying one or more eligible content items from the candidate content items that satisfy the initial request; receiving information describing the search results; re-processing the initial request using the information including one or more of adding other eligible content items, removing one or more previously eligible content items, adjusting a quality score or a bid associated with one or more eligible content items, or re-ranking the eligible content items; conducting an auction based on ranked eligible content items; and selecting one or more content items from among the eligible content items based on the results of the auction and transmitting the selected one or more content items.