A method includes receiving user input defining a workflow comprising one or more activities and one or more rules; receiving user input defining a user interface (UI) configured to facilitate a user performing the workflow at least in part using a processor of a mobile device; and generating a mobile software application based on the workflow and the UI. In another embodiment, a method includes: instantiating a mobile application on a mobile device; launching a workflow within the mobile application, the workflow comprising one or more activities and one or more rules; rendering one or more user interfaces based at least in part on the workflow; displaying at least one of the user interfaces on a display of the mobile device; receiving user input via at least one of the user interfaces; and modifying the workflow based at least partially on user input. Systems and computer program products are also disclosed.