Systems and methodologies are described that facilitate controlling interference in a heterogeneous wireless communication environment. A Physical Broadcast Channel (PBCH) transmission from an interfering base station can be punctured based upon a puncturing pattern as a function of a cell identifier (ID) and a transmit time. Puncturing can be effectuated by applying power control. Thus, a punctured symbol or subframe can have a reduced transmit power or a transmit power set to zero. Further, the puncturing pattern can be defined on a subframe basis or on a symbol basis.