A shipping container convertible to a display tray is provided comprising: a floor panel; first and second end panels; a first positioning panel; a first side panel; and a containment panel comprising a first main portion and a first end portion extending at an angle to the first main portion. The first end portion may be located in a first notch defined at least in part by the first end panel and the first positioning panel. The containment panel is removable so as to convert the shipping container to a display tray.