Provided is an information processing system that includes a server and a client device. The server stores identification information and associated content in memory, and transmits the identification information, using light that varies over time as a communication medium. The client device continuously senses and decodes the light varying in time into the identification information, transmits the decoded identification information to the server, receives content transmitted from the server in response to the transmission of identification information, and displays received content. A controller included in the client device detects an operation on the displayed content from an input device, and applies control to transmit process details according to the detection to the server. The server additionally executes the process details transmitted from the client device, and updates the content to content that includes the execution results.