A data processing method includes obtaining text information corresponding to a presented content, the presented content comprising a plurality of areas; performing text analysis on the text information to obtain a first keyword sequence, the first keyword sequence including area keywords associated with at least one area of the plurality of areas; obtaining speech information related to the presented content, the speech information at least comprising a current speech segment; and using a first model network to perform analysis on the current speech segment to determine the area corresponding to the current speech segment, wherein the first model network comprises the first keyword sequence.