Systems and methods for sending a media message from a communication platform receiving a messaging request to transmit media message to a destination endpoint, wherein the request includes a specified media content universal resource identifier (URI); retrieving a media resource from the URI, wherein the media resource is retrieved from a application layer request including a set of context data relating to the messaging request; transforming the media resource into a messaging formatted media resource; and transmitting the formatted media resource to a destination in a media message.