A method and apparatus for influencing a viewer to select a second feed. A shared medium is loaded beyond a loading threshold. One or more high viewership feeds being provided over the shared medium are designated preferred feeds, and one or more user devices providing low viewership feeds to viewers are designated candidate user devices. The candidate user devices are instructed to influence their respective viewers to select one of the high viewership feeds. The candidate user devices select a second feed from one or more preferred feeds, and provide information pertaining to the second feed to the viewer.