A content selection apparatus selects a target content item which is a content item to be presented to a user, from a plurality of content items. The plurality of content items are sorted into a plurality of management units according to a creation date and time of each content item. The content selection apparatus includes a selection unit that selects a predetermined number of management units in ascending order of the number of sorted content items, and selects a content item that belongs to the selected management units as the target content item.