Invention Grant
US09177326B2 Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network
有权
用于确定网络网络中的内容元素的总体内容值并优化通过网络网络的互联网流量的方法和系统
- Patent Title: Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network
- Patent Title (中): 用于确定网络网络中的内容元素的总体内容值并优化通过网络网络的互联网流量的方法和系统
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Application No.: US13401440Application Date: 2012-02-21
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Publication No.: US09177326B2Publication Date: 2015-11-03
- Inventor: Anke Audenaert , Hanno Lustig , Michele DiLorenzo , Andres Rodriguez
- Applicant: Anke Audenaert , Hanno Lustig , Michele DiLorenzo , Andres Rodriguez
- Applicant Address: US CA Pasadena
- Assignee: OpenX Technologies, Inc.
- Current Assignee: OpenX Technologies, Inc.
- Current Assignee Address: US CA Pasadena
- Agency: Patent Law Works LLP
- Main IPC: G06F15/16
- IPC: G06F15/16 ; G06F15/173 ; G06Q30/02 ; G06Q30/08 ; H04L12/26 ; H04L29/08
Abstract:
A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.
Public/Granted literature
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