A display system for displaying images on a textured surface. The system includes a display device with a monitor having a screen operable to output light associated with still or animated images. The system further includes an optical block comprising a plurality of optical fibers bonded together to define parallel guide paths. First ends of the optical fibers define a first block surface and second ends of the optical fibers define a second block surface. The first block surface is positioned adjacent the screen to receive and transmit the output light along the guide paths to the second block surface. The system includes a textured display element covering the second block surface for receiving light exiting the second block surface and having a non-planar exterior surface emitting or projecting the received light. The textured display element has a body with an optical index matching that of the optical fibers.