Techniques for providing improved navigation through an indoor environment using a mobile device are provided. A method according to these techniques includes accessing a 2D map of the indoor environment, accessing customization information comprising one or more attributes to be applied to a 3D model of the indoor environment derived from the 2D map, analyzing the 2D map to extract geometry information associated with the layout of the indoor environment, generating the 3D model based on the geometry extracted from the 2D map and the customization information, generating a 3D representation of a current location of the mobile device within the indoor environment based on the 3D model; and displaying the 3D representation on a display of the mobile device.