An in-vehicle apparatus includes an image-capturing part that is installed on a vehicle and captures an image of a periphery of the vehicle, an image generator that generates a bird's-eye image including the vehicle and the periphery of the vehicle viewed from a virtual viewpoint based on the image captured by the image-capturing part, and a transmitter that transmits the bird's-eye image to a terminal. The image generator changes the virtual viewpoint based on a change request from the terminal and generates the bird's-eye image viewed from the virtual viewpoint after changing the virtual viewpoint.