A system and method for decorating a vegetable, such as a pumpkin, is provided. The system includes a base frame disposed within an aperture defined in the pumpkin, and a cover having a design or image associated therewith that is selectively coupled to the base frame. The base frame may be a flexible, frusto-conical ring that has an outer edge positioned adjacent to an outer surface of the pumpkin. The outer edge may be at least partially formed of a magnetic material, and the cover may be formed of a material that is attracted to the magnetic material of the base frame to selectively attach the cover to the base frame. The system may include a colored sheet positioned behind the cover, and a protective backing positioned behind the colored sheet to provide protection from the heat generated from the light source within the pumpkin.