Invention Grant
US09226028B2 Method and system for altering the presentation of broadcast content 有权
改变广播内容呈现的方法和系统

Method and system for altering the presentation of broadcast content
Abstract:
Embodiments of the present invention are directed to a method and system for altering a presentation of broadcast content. More specifically, embodiments provide an accurate and efficient mechanism for suppressing advertisements by using downloaded templates to identify advertisements before suppression for a duration indicated by information downloaded about the advertisement, where the suppression is effectuated by controlling a display or set-top box using remote-control functionality. In one embodiment, a digital signal comprising broadcast content is accessed. A plurality of templates are received and stored, wherein each template represents a known portion of the broadcast content. The digital signal is then compared against a portion of the plurality of stored templates. Upon a match, a control signal operable to alter a component of a presentation of the known portion of the broadcast content is generated.
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