A seal assembly for sealing a space between a housing and a rotary shaft includes a generally annular sealing member having a central axis and inner and outer circumferential surfaces extending about the axis, at least a portion of the inner surface providing a sealing surface engageable with the shaft outer surface so as to define a seal interface with opposing axial ends. The sealing surface is configured to direct substances entering the interface toward at least one of the axial ends. Further, an annular biasing member is disposed about the sealing member outer surface and configured to exert a radially-inwardly directed force on the sealing member so as to generate contact pressure within the seal interface. The biasing member is arranged on the sealing member such that at least a portion of the biasing member extends axially in general alignment with at least a portion of the sealing surface.