A display apparatus and a display method are provided. The display apparatus includes: a receiver configured to receive a broadcasting signal; a display unit configured to display a content included in the received broadcasting signal on a full screen; a control signal receiver configured to receive a control signal from a remote controller; and a controller configured to, if it is determined that a screen dividing signal has been input through the remote controller, divide the full screen into a plurality of divided screens to add a new screen. The controller sets the new screen of the plurality of divided screens to be controlled according to the control signal and displays the new screen so as to distinguish the new screen to be controlled from the other divided screens.