Differing embodiments of this disclosure may employ one or all of the several techniques described herein to utilize a “split” image processing pipeline, wherein one part of the “split” image processing pipeline runs an object-of-interest recognition algorithm on scaled down (also referred to herein as “low-resolution”) frames received from a camera of a computing device, while the second part of the “split” image processing pipeline concurrently runs an object-of-interest detector in the background on full resolution (also referred to herein as “high-resolution”) image frames received from the camera. If the object-of-interest detector detects an object-of-interest that can be read, it then crops the object-of-interest out of the “high-resolution” camera buffer, optionally performs a perspective correction, and/or scaling on the object-of-interest to make it the desired size needed by the object-of-interest recognition algorithm, and then sends the scaled, high-resolution representation of the object-of-interest to the object-of-interest recognition algorithm for further processing.