The invention relates to a print media loading system for a printer, wherein the printer includes a print media input, a print media output, and a print media path located between the print media input and the print media output. The print media loading system comprises a print media drive mechanism associated with the print media input, and print media output device associated with the print media output. The print media output device is operatively coupled to the print media drive mechanism so as to control feeding of the print media through the print media path by actuation of the print media output device. The invention also provides a corresponding printing system and a method of loading print media into a printer.