A method to develop a game using a networked content server includes an efficient method to add or modify a new object into the game environment. The method includes the generation of an XML input file describing the new object. The XML new object definition file is uploaded from a game developer client device to a content server. The content server automatically examines the XML input file and converts the definition file to an object type graph and then into a set of SQL instructions as well as a set of web methods. The content server automatically executes the SQL instructions to enter the new object into a database. Web methods corresponding to the new object and are provided to the client device for access to the new object. The game developer thus has nearly immediate access to the new object.