Invention Grant
- Patent Title: Content selection using performance metrics
- Patent Title (中): 使用性能指标进行内容选择
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Application No.: US14281370Application Date: 2014-05-19
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Publication No.: US09256892B2Publication Date: 2016-02-09
- Inventor: Rob Kniaz , Abinhay Sharma , Kai Chen , Maxim Drobintsev
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer program product, for selecting advertisements. In one aspect, a method includes receiving publisher selections of advertisements; associating the selected advertisements with an advertisement environment in a document; generating an advertisement request code for inclusion in the document; evaluating performance metrics for the selected advertisements; and in response to determining that the selected advertisements do not meet the performance threshold, optimizing the selection of selected advertisements based on the performance metrics; substituting a selected advertisement with a candidate advertisement and causing a client device to render the candidate advertisement in the advertisement environment in the document.
Public/Granted literature
- US20140258005A1 PUBLISHER PREFERENCE SYSTEM FOR CONTENT SELECTION Public/Granted day:2014-09-11
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