公开(公告)号：US20140258005A1

公开(公告)日：2014-09-11

申请号：US14281370

申请日：2014-05-19

Applicant: Google Inc.

Inventor： Rob Kniaz ,  Abinhay Sharma ,  Kai Chen ,  Maxim Drobintsev

IPC: G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0273

Abstract: Advertisements are selected from a plurality of advertisements and associated with an advertisement environment in a document. Document advertisement request code that is configured to issue an advertisement request for one of the selected advertisements for presentation in the advertisement environment is stored in the document.

Abstract translation: 从多个广告中选择广告并且与文档中的广告环境相关联。 文件广告请求代码被配置为发布用于在广告环境中呈现的所选广告之一的广告请求，该文档广告请求代码被存储在文档中。

公开(公告)号：US09256892B2

公开(公告)日：2016-02-09

申请号：US14281370

申请日：2014-05-19

Applicant: Google Inc.

Inventor： Rob Kniaz ,  Abinhay Sharma ,  Kai Chen ,  Maxim Drobintsev

IPC: G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer program product, for selecting advertisements. In one aspect, a method includes receiving publisher selections of advertisements; associating the selected advertisements with an advertisement environment in a document; generating an advertisement request code for inclusion in the document; evaluating performance metrics for the selected advertisements; and in response to determining that the selected advertisements do not meet the performance threshold, optimizing the selection of selected advertisements based on the performance metrics; substituting a selected advertisement with a candidate advertisement and causing a client device to render the candidate advertisement in the advertisement environment in the document.

Abstract translation: 方法，系统和装置，包括在计算机程序产品上编码的计算机程序，用于选择广告。 一方面，一种方法包括接收广告的发行商选择; 将所选择的广告与文档中的广告环境相关联; 生成用于包含在文档中的广告请求代码; 评估所选广告的性能指标; 并且响应于确定所选择的广告不满足所述性能阈值，基于所述性能度量优化所选择的广告的选择; 用候选广告代替所选择的广告，并使客户端设备在文档中的广告环境中呈现候选广告。