A method includes receiving, by a client device associated with a particular user, product details for video content including a purchase option identifier (ID) for the video content from a video service provider. The method includes requesting, by the client device based on a single sign on (SSO) protected call, a playback uniform resource locator (URL) for the video content from an orchestration layer associated with the video service provider. The method also includes receiving the playback URL, an entitlement ID associated with the particular user for the video content, and the encrypted content. The method includes obtaining a digital rights management (DRM) license for the encrypted content based on the entitlement ID, and decrypting and playing the video content based on DRM rules associated with the video content.