Techniques for configuring a dynamic document template and for generating formatted documents based thereon are provided. A data source is associated with a dynamic document template. Static text is inserted into the template. One or more placeholders are inserted in the template. Expressions may be associated with static text and placeholders in the template. Each expression may reference one or more data elements of the data source. One or more formatted documents may be generated based on the dynamic document template. In the case of placeholders, a data element referenced by an expression associated with a placeholder may be displayed in a formatted document in place of the placeholder in a display format (e.g., a color, a font type, etc.) selected according to the expression. Likewise, a display format of static text may be selected based on an expression associated with the static text.