A spark plug includes a ceramic insulator having an engagement portion, and a metallic shell provided around the ceramic insulator and having a protrusion. The protrusion has a diameter-decreasing portion, which seats on the engagement portion via an annular seat packing. On a cross section including an axial line, θs>θp is satisfied, where θp represents an acute angle (°) between a straight line orthogonal to the axial line and the contour of the engagement portion, and θs represents an acute angle (°) between a straight line orthogonal to the axial line and the contour of the diameter-decreasing portion. In the aforementioned cross section, Hvo>Hvi is satisfied, where Hvo represents the Vickers hardness (Hv) of the seat packing at the midpoint of a first line segment, and Hvi represents the Vickers hardness (Hv) of the seat packing at the midpoint of a second line segment.