A label forming apparatus includes a film forming device and a printer. The film forming device includes a transportation mechanism that transports a base sheet having a print surface, a storage unit that stores a position of the film based on prescribed positions of markers, a film forming unit that forms the film on the print surface, and a marker forming unit that forms the markers at the prescribed marker positions on the print surface. The printer includes a marker position detector provided on the downstream side of the film forming device to detect the markers, an image layer forming unit provided on the downstream side of the marker position detector to form an image layer on the film, and a second controller coupled with the marker position detector and the image layer forming unit to form the image layer on the film by controlling the image layer forming unit.